Privacy Policy

Account data: Name, phone number, and optionally email address when you register.

Booking data: The address the provider travels to, the services booked, the appointment time and duration, and the amount paid.

Photos: Photos providers upload to their portfolio and profile picture. Provider onboarding also collects professional certificates, and where relevant an insurance document.

Location data (providers only): Real-time GPS location on the way to a customer, when enabled. It stops on arrival or when going offline.

Provider verification data: Israeli ID number, professional certificates and any licences required by law, collected during onboarding for verification and safety.

Payment data: Payment is processed by a third-party provider. Ad-Elay stores only a transaction reference and masked card details - never your full card number.

Usage data: App interactions, device type, and error logs, used to improve the service and diagnose issues.

• Showing customers the available providers and routing a booking to the provider they chose
• Sending email and push notifications about your booking status
• Processing payments and calculating provider earnings
• Verifying provider eligibility and maintaining platform safety
• Investigating disputes, fraud, or violations of our Terms
• Improving search, service recommendations and the user experience
• Complying with legal obligations under Israeli law

We do not use your data for advertising or sell it to third parties.

Between customers and providers: The customer and the provider talk through the in-app chat, which opens when the provider accepts the booking and closes 24 hours after the treatment. Messages are stored with the booking record, and a preview of a new message may appear on your device's lock screen. On acceptance the provider receives the customer's first name, phone number and the treatment address; the customer receives the provider's name, rating and phone number. Phone numbers are exchanged only after the booking has been accepted, and exist as a fallback for contact on the day. The information is used only to carry out the booking.

Service providers: We share data with trusted processors for payment handling (a licensed Israeli payment processor), transactional email, hosting and database services. These providers are bound by confidentiality obligations.

External infrastructure providers: The platform runs on hosting, database and email vendors. They process data on our behalf only, under confidentiality terms, and may not use it for their own purposes.

Legal requirements: We may disclose data to law enforcement or regulatory authorities when required by Israeli law or a valid court order.

A provider's location is shared in real time with the customer while travelling to the appointment, when enabled. This data is not stored beyond what the booking requires.

We do not track provider location outside the trip to an active appointment. Sharing can be stopped at any time by going offline.

Active accounts: data is retained for as long as your account remains active.

Completed bookings: booking records - including the in-app messages exchanged about that booking - are kept for two years for possible disputes and to meet tax reporting requirements.

Deleted accounts: your account and personal data are deleted when you delete your account, except where retention is required by law (e.g., financial records), which are kept with your personal details removed. Anything not deleted immediately is removed within 30 days.

You can delete your account yourself, at any time — from Account → Delete account in the app, or on the web at ad-elay.com/account/delete. Deleting signs you out of every device and erases your sign-in details, profile, notification tokens and uploaded photos. Completed treatments stay as financial records with your personal details removed (see above). We never refuse a deletion request. If a booking is accepted or a treatment is under way, or we still owe a provider a payout, you are signed out immediately and deletion completes within 30 days — once the treatment ends or the payout clears.

Under the Israeli Protection of Privacy Law (5741-1981), you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Object to processing in certain circumstances

To exercise any of these rights, contact us at privacy@ad-elay.com. We will respond within 30 days.

All data is transmitted over HTTPS. Sensitive data (ID numbers, payment references) is encrypted at rest. Access to personal data is restricted to Ad-Elay team members who need it to operate the service.

No system is perfectly secure. In the event of a data breach that poses a risk to your rights, we will notify you and the relevant Israeli authorities as required by law.

The Ad-Elay website uses minimal cookies necessary for the platform to function (session management). We do not use third-party advertising or tracking cookies.

We use privacy-respecting product analytics that set no advertising cookies and do not track you across other apps or websites. On the website these run only after you accept cookies.

We may update this Privacy Policy from time to time. Material changes will be communicated by email or in-app notification. Continued use of the platform after changes are posted constitutes acceptance of the revised policy.

For privacy-related questions or requests, contact our privacy team at privacy@ad-elay.com.